Rich media & high impact formats

Rich media & high impact formats

Billboard

Billboard

This 970 x 250px interactive masthead offers full rich media interactivity with dominant on screen positioning and currently delivers the highest interaction of all display formats.

All visitors see the billboard as soon as they arrive on page, giving you the opportunity to showcase your brand however you want—even turning the whole canvas into video for maximum impact.

The Billboard outperformed other formats analysed. It offered three times better ad awareness levels and double the level of brand favourability uplift than the next best performing format (wallpaper).

Half page / Double MPU

Half page / Double MPU

Double MPUs are high impact 300x600 pixel advertising placements deployable through Owl Media Group sites. This format is available on a negotiated site specific CPM, network CPM or via RTB, with guaranteed above the fold positioning and larger format than standard ads, the double MPU brings enhanced brand visibility to compaigns.

Please send all questions and creative to your account manager or sales@owlmediagroup.co.uk.

The Owl Group network can deliver many high impact rich media formats including:

  • Full Screen Takeover
  • Wallpapers
  • Expandable MPUs: 300 x 250px (expands to 600 x 250 px)
  • Expandable Double MPUs: 300 x 600px (expands to 600 x 600px)
  • Expandable Skyscrapers: 160 x 600px (expands to 600 x 600px)
  • Expandable Leaderboards: 728 x 90px (expands to 728 x 315px)

Examples of display and non-display advertising formats for our network sites can be found here

For more information on display advertising standards and guidelines, please visit Internet Advertising Bureau UK (IAB UK).