Our network of sites

The Owl Group portfolio consists of a number of market leading niche sites targeting the over 50s which have a mutual respect and knowledge of mature web users.

In collaboration, we have the ability to reach a combined online audience of more than 1,000,000 unique visitors per month.

You are able to target within this exclusive demographic group through our premium service.

Campaigns can run site specific or blind, but will only run on the Owl network. And you can be assured that only a premium 50+ audience will be reached.


Fast facts about our network

We have brought together the largest and most popular websites specifically targeting the more mature UK audience. Can you afford to ignore them?

  • 1+ million uniques per month
  • 4+ million page impressions per month
  • 118,000 registered members
  • 200,000 Newsletter subscribers
  • 62% female
  • 38% male
  • 45 – 49 = 21%
  • 50 – 59 = 52%
  • 60 – 65+ = 27%
  • 93% online daily
  • 79% go online to find the best price
  • 66% read reviews on products or services.
  • 58% purchase online


Our Philosophy

We strive to provide a platform where advertisers can engage with this fast growing demographic through editorial, display advertising and bespoke creative solutions.

Sites within the community include:




  • Online magazine site with 500,000 unique users each month
  • Predominantly older female audience - most active range 45 to 65
  • Average 1.5 holidays per year
  • Mail & Express readers


  • Social site with 200,000 unique users each month
  • Topical editorial on issues affecting pre and post retired
  • More mature audience with high engagement on Finance, Health and Care issues


Just Competitions was launched in December 2013 to give members the opportunity to pick up something for nothing.

  • 102,000 monthly unique visitors
  • 3 minutes 47 seconds Per Visit
  • 2.5 page views Per Visit


The perfect platform to communicate with potential target customers.
In a cost effective, results driven and measurable way.

Daily content surrounding:
Travel, Health, Hobbies, Lifestyle, Insurance, Legal, Competitions

  • 100,000 Monthly Visitors
  • 66,000 Monthly Unique Users
  • 34% Returning
  • 300,000 Page Views
  • 3.24 Pages Per Visit
  • 3.50 Minutes Per Visit


International, UK property and travel news for holidaymakers, property owners and investors

  • Travel & advice site with 150,000 unique users per month
  • Very popular for agencies to run travel and holiday related campaigns
My Last Song

My Last Song

My Last Song is a membership site offering advice on end of life issues.

  • Funeral planning site with 20,000 unique users per month
  • Very niche - ideal for insurance products
Elixir News

Elixir News

Anti-ageing and beauty site showcasing the best and most luxurious and services.

  • Wealthy baby boomer audience
  • 30,000 unique users per month
  • 15 minutes average dwell time


OnTheBox users are planning their leisure time and entertainment, and are commercially receptive.

  • 60,000 pages of unique TV & Film content
  • Great reach: 1 million unique users, 30 million page impressions and rising